So you’ve created some extraordinarily unique products and have no doubt they can be a great success. All your friends love them and everyone you show them to thinks they are the coolest. You’re passionate and ready to take your small business to the next level.
Now there is just one small hurdle to overcome… figuring out how to sell the things!
The obvious solution is the internet. After all, you would be crazy to not take advantage of the millions of hungry buyers looking for cool stuff.
So how to do you get your products found on the internet?
The first thing that most people do is to get a website. While this will help you earn more on every sale than selling through channels like ebay or etsy, the problem is that most independent vendors suffer is a complete lack of traffic. It is easy to get lost in the sea of competitors.
Far and away the best way to gain exposure online is through the search engines, and namely Google who controls nearly 80% of the market. Regardless of what website your products are sold on, if you want them found you need to get on the search engines.
Search engines serve up two types of basic results: free (organic) or paid (ads). Paid ads are the only guarantee to get seen, but they can be extremely expensive and still receive a very small fraction of the clicks that organic traffic does.
In order to take advantage of the 3 billion Google searches done every day you must master what is called search engine optimization (or SEO for short). SEO is a very convoluted process that involves many factors including the code of your website, the number of websites linking to yours and the relevance of the content on these sites. SEO is truly an art as much as it is a science.
For this reason good agencies charge thousands of dollars per month to help their clients get to the top of search engine results.
Is it worth it? Well, when I learned to master SEO for a previous venture I was able to take my company from $50,000 in sales a year to $1.5 million. Needless to say, for that business it was worth the great pain and expense incurred in optimizing for search engines.
With that said, is SEO worthwhile for an independent artisan or small business owner who sells a few niche products? Probably not. For this reason we have focused much of our business around handling search engine optimization and other internet marketing for our clients.
By working with Banyan Enterprises you are able to sell through multiple online channels without having to stress about how to get found. We post your products on our websites and then handle all the dirty work for you.
For example, one of our online properties, Roachclip.com, ranks on the first page of Google for terms such as “music festival clothing”. A term like this is not only widely searched, but is laser targeted toward a specific type of buyer. The end result is sales that you not have been achieved if only selling on your own website.
If you find yourself frustrated by an inability to move your product on the web, look no further. Contact us about how we can greatly expand your online exposure.